Reckitt
Reckitt is a global leader in hygiene, health, and nutrition, renowned for its trusted products that improve everyday life. With a diverse team of 40,000 employees, Reckitt is committed to its mission: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Their extensive brand portfolio includes household names such as Lysol, Dettol, Durex, and Enfamil. Reckitt sought to further its global reach, foster brand trust, and enhance engagement through a comprehensive website development strategy.Campaign
Website Development & Optimization – Global Growth
Industry
Hygiene, Health & Nutrition
Key Growth Levers
Custom Website Development | Brand Storytelling | User Engagement Optimization
Here are our Results
Increase in Online Website Traffic
Monthly Brand Engagement Stories
Increase in Product Interactions & Feedback
Key Challenges
Here’s How We Did It!
Reckitt’s website needed to cater to a vast, global audience while communicating the brand’s commitment to sustainability, product innovation, and community impact. The challenge was to create a user-friendly platform that would seamlessly integrate Reckitt’s diverse product lines, highlight its impactful global initiatives, and provide consumers with easy access to brand information and sustainability efforts.
Website Structure & Design
We crafted a modern, responsive website that reflects Reckitt’s brand identity and global outreach. The design featured interactive sections, such as “Brands with Purpose,” “Our Science,” and “Join Us,” to engage users and communicate the company’s values. The navigation was streamlined to ensure visitors could easily access product information, read brand stories, and stay updated on Reckitt’s innovations and sustainability milestones.
Global Storytelling & Engagement
Reckitt’s commitment to making a positive impact globally was communicated through engaging stories and updates about its programs, partnerships, and innovations. The website highlighted initiatives such as carbon reduction, social impact investments, and hygiene campaigns. Regular content updates on achievements like the R&D100 award for Lysol Air Sanitizer kept visitors informed and engaged.
SEO & Content Strategy
Over the course of six months, we implemented a robust SEO strategy that included keyword research and content optimization for Reckitt’s global audience. Each product and story page was optimized for search engines, driving organic traffic from key regions. High-quality blog content focusing on health and hygiene, sustainability, and innovation helped position Reckitt as a thought leader in its sector.
Impact
Driving Global Engagement
Through a strategic website overhaul, Reckitt saw substantial growth in user engagement and brand visibility. The newly designed platform allowed Reckitt to effectively communicate its mission, products, and global initiatives, resulting in a 180% increase in website traffic and a 40% rise in product interactions and consumer feedback within six months.
Impact on Direct & Organic Traffic
The focus on SEO and content-driven growth resulted in a 30% month-over-month increase in organic traffic. Consumers from across the globe engaged with Reckitt’s stories on sustainability, product innovation, and community programs, further solidifying the brand’s presence and reputation.
Direct Impact
The revamped website and the introduction of interactive features, such as “Request a Quote” and “Join Us,” significantly increased engagement with Reckitt’s global audience. Monthly brand stories and updates helped build trust, while a 50% increase in direct interactions with Reckitt’s products underscored the success of the brand’s digital transformation.