Shamrock Cottages
Shamrock Cottages has been offering enchanting holiday cottages in Ireland since 1979. Specializing in unique self-catering properties set in Ireland’s most scenic destinations, Shamrock Cottages provides a memorable experience for all types of travelers, whether you’re looking for a cozy, romantic retreat or a family holiday filled with adventure. Their wide range of cottages, spanning counties such as Donegal, Kerry, and Cork, offers something for everyone.Campaign
Website Development & Optimization – Enhanced Booking Experience
Industry
Holiday Cottage Rentals
Key Growth Levers
Custom Website Development | Booking System Optimization | SEO & Content Strategy
Here are our Results
Increase in Online Inquiries
Increase in Bookings
Growth in International Traffic
Key Challenges
Here’s How We Did It!
Shamrock Cottages needed a refreshed online platform to better showcase their unique properties and provide a seamless booking experience. The goal was to enhance user interaction, optimize the search and booking process, and drive organic traffic through SEO and content strategies. They also sought to highlight Ireland’s captivating landscapes, from the rugged coastlines of County Clare to the rolling hills of County Wicklow, to attract a global audience.
Website Structure & Design
We developed a visually stunning, easy-to-navigate website that allows visitors to browse cottages by region or feature (such as “Coastal Cottages” or “Dog-Friendly Cottages”). Each property listing included high-quality images, detailed descriptions, and availability calendars, making the booking process smooth and intuitive. The mobile-responsive design catered to users on all devices, providing an optimal experience whether browsing on a phone or desktop.
SEO & Content Strategy
To increase visibility and reach, we implemented a comprehensive SEO strategy, conducting keyword research tailored to Ireland’s most sought-after holiday destinations. Blog content such as “Top Hidden Gems in County Donegal” and “Why County Kerry is a Must-Visit” helped boost organic traffic while showcasing the unique experiences Shamrock Cottages offers. Each page was optimized for relevant search terms, driving a 35% increase in international visitors.
Global Storytelling & Engagement
We integrated a secure, streamlined booking system allowing customers to view cottage availability, rates, and secure their reservation in just a few clicks. By offering options such as real-time booking updates and filtering cottages by special features, we enhanced the overall user experience, leading to a significant rise in inquiries and confirmed bookings.
Impact
Driving Customer Engagement & Bookings
Within six months of the website’s launch, Shamrock Cottages saw a dramatic increase in online inquiries and confirmed bookings. The website’s new design and SEO enhancements drew international attention, particularly from the UK, Europe, and North America, contributing to a 200% increase in inquiries and a 50% growth in bookings.
Impact on Organic Traffic
The SEO-driven content strategy delivered significant results, with a marked increase in traffic to key destination pages. The optimized site structure helped Shamrock Cottages climb search engine rankings, resulting in more organic visits and a higher conversion rate for bookings. Month-over-month, international traffic grew by 35%, positioning Shamrock Cottages as a leading choice for self-catering holidays in Ireland.
Direct Impact
The enhanced booking system and user-friendly design led to a better user experience, reducing bounce rates and encouraging more visitors to complete their bookings. The site’s updated content resonated with travelers seeking both tranquil retreats and adventure-filled holidays, making Shamrock Cottages a go-to destination for holidaymakers looking to explore the magic of Ireland.