Group Karamchand

A diversified organisation with endeavours in the fields of Consumer products, Lab-created gems, Luxury design, Real Estate, Nanotechnologies, and PE and PIPE investments across industries and sectors. Group Karamchand commenced its journey by conceiving, developing, manufacturing, and marketing “AllOut” – one of the largest selling mosquito repellents brands across the World. And the rest, as they say, is history.

Campaign

Brand Visibility – Worldwide

Industry

Diversified Conglomerate

Key Growth Levers

Google SEO Services | Bing SEO

6 Months In, Here Were Our Results

0

Keywords Ranked On Serp In Top 3 Positions

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%

Serp Coverage For Selected Keywords

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Other Keywords In Top 10 Positions

Key Challenges

Here’s How We Did It!

A leading diversified group across industries like Real Estate, Jewellery, FMCG and more had launched a new website for their entire group. With the new website, their visibility was low as the brand name overlaps with MK Gandhi and hence creates confusion for Google.

With a new website, it’s hard to get quick results on organic search. Can we speed up the process for selected 20 keywords & rank them on Google Search fast?

Approach

Google Search puts any new website in the sandbox period which prevents the website from ranking on Google Search in the initial weeks. That being the biggest challenge, our focus was on ensuring we come out of the sandbox period quickly.

Domain Authority Building

We started building domain authority of the website to ensure Google recognises it as a relevant and important website. We built high quality PR links to ensure we can get ahead of all the sites talking about MK Gandhi.

Structured Markup Implementation

Using Org Schema and Person Schema, wisely and in full detail, we were able to inform Google about all the key information about the brand.

On-Page & Technical SEO

With the new website designed for a specific user experience, content changes on any page were not an option we had. And hence we used Technical SEO majorly along side alt tags and meta tags to provide the right signals to Google.

Impact

100% SERP Coverage

We were able to deliver all the keywords on page 1 of SERP, in fact within top 3 positions within 6 months. Beyond that, we also got 49 other important search queries on the 1st page of Google & Bing.

SERP Impact

All the 20 selected keywords were ranking on page 1, in top 3 positions.

Additional Impact

We were also able to rank high on image & news SERPs owing to the image SEO and high quality PR links.