uFP packaging
Campaign
Industry
Key Growth Levers
Here are our Results
Increase in Online Website Traffic
Monthly Inquiries for Custom Packaging Solutions
Increase in Product Quote Requests
Key Challenges
Here’s How We Did It!
UFP Packaging needed a modernized website that could cater to a broad range of industries, while also showcasing their vast product offerings and global presence. The challenge was to improve user experience for both small and large businesses, making it easy for potential clients to request quotes and navigate through product and service details. Additionally, integrating detailed quote request forms for custom packaging needs was essential to streamline the lead generation process.
Website Structure & Design
We built a highly responsive and visually cohesive website for UFP Packaging, designed to accommodate a wide variety of industries and packaging solutions. Each product page was optimized with clear descriptions, easy-to-navigate categories, and an integrated “Request a Quote” feature to drive conversions. The design prioritized mobile-responsiveness, ensuring a seamless browsing experience for users on any device.
Lead Generation Optimization
We focused on developing a streamlined quote request process. The quote form was redesigned to capture key information while being user-friendly, ensuring potential customers could easily inquire about specific products like pallets, crates, or custom packaging solutions. Additional features, such as file upload and estimated usage fields, were added to help UFP better understand customer needs.
SEO & Content Strategy
Our team conducted a thorough SEO audit and implemented a content strategy that aligned with UFP Packaging’s industry expertise. Keyword research and on-page optimization significantly improved search engine rankings, helping drive organic traffic to the site. We also developed content that highlighted UFP’s capabilities across various industries, from building materials to technology and medical sectors, ensuring that each page was optimized for search visibility.
Impact
Driving Global Engagement
Through strategic website development and enhanced lead generation tools, UFP Packaging saw immediate results. Within six months, website traffic more than doubled, and the number of inquiries for custom packaging solutions increased by over 60%. The new website established a strong foundation for UFP’s continuous growth in the global packaging industry.
Impact on Direct & Organic Traffic
The SEO efforts and content-driven approach significantly boosted UFP Packaging’s online visibility. A 30% month-on-month increase in organic traffic from targeted regions led to higher engagement and quote requests from diverse industries, including logistics, medical, and steel sectors.
Direct Impact
The redesigned website, combined with optimized lead generation forms, resulted in a 200% increase in website traffic and 40+ new monthly inquiries. The intuitive design and ease of requesting quotes led to a higher conversion rate and a significant improvement in overall customer interactions. With a strong digital foundation in place, UFP Packaging is now equipped to serve a wider audience and continue scaling its operations globally.