Inspirus Education
Campaign
Lead Generation – Western India
Industry
Overseas Education – Test Prep
Key Growth Levers
15 Months In, Here Were Our Results
INCREASE IN ORGANIC SEARCH TRAFFIC
MONTHLY ORGANIC WEBSITE VISITS
INCREASE IN ORGANIC SEARCH CVR
Key Challenges
Here's How We Did It!
Overseas Education Counselling & Test Prep is a high ticket, once in a life time decision for the parents and students. And hence they research a lot to find the best option. There are quite a few existing brands with strong credentials of sending students to Ivy League Universities from West India.
Can we leverage SEO to improve the brand’s presence across multiple stages of the customer decision journey? Can we ensure the prospect sees Inspirus Education across all their potential search queries related to Study Abroad in particular countries? Net net – can craft a holistic SEO strategy to win students and parents over to Inspirus Education?
Domain Authority Building via Content Partnerships
We collaborated with 100+ sites within the EdTech/ education niche plus another 50+ sites centered on career advice and language learning – for Guest Posts and link insertion.
Topical Authority Building via Cluster Content
On the website – we worked on creating 200+ new pages with high quality, researched content via interventions from Inspirus faculty (including blogs, country specific pages, course specific pages and so on).
GMB Ranking Domination
We build 200+ local citations on each of the GMB listings plus also optimised the GMB listings to rank within GMB 3 Pack for upto 3-5 km radius of each location.
Impact
Complete Local Area Domination
With a 2 pronged approach, the GMB listings got us quick visibility while website optimisation set the base for long term growth. We started driving significant website traffic from a small market owing to overall keyword domination.