Just Bake
Just Bake is India’s largest bakery, offering a wide range of cakes and baked goods, from express cakes to designer cakes, all available for delivery in multiple cities. The company is known for using only high-quality ingredients and providing personalized cakes for all occasions. With a strong focus on customer satisfaction, Just Bake has successfully delivered happiness to over 100,000 satisfied customers.Campaign
E-Commerce Development & Local SEO Strategy
Industry
Online Cake Delivery & Bakery Services
Key Growth Levers
Website Design | Online Ordering System | SEO & Local Marketing
Here are our Results
Increase in Online Orders
Increase in New Customer Sign-Ups
Growth in Monthly Revenue
Key Challenges
Here’s How We Did It!
Just Bake was looking to streamline its online cake ordering system while expanding its delivery network across various cities in India. The company needed a more user-friendly website that showcased their vast product range, from birthday cakes to wedding cakes, and enabled seamless online transactions. Additionally, they aimed to enhance local SEO to improve visibility in multiple regions.
Website Structure & Design
We revamped Just Bake’s website with a clean, modern design that highlights the wide selection of cakes and baked goods. Customers can now easily browse through categories like Express Cakes, Birthday Cakes, and Wedding Specials. A responsive layout ensures a smooth user experience across devices, and the “Make Your Own Cake” feature allows users to customize their cakes with personal messages and designs.Online Ordering System
We integrated a robust online ordering and payment system to make the entire process effortless. Customers can select their preferred cake, add personalization, and pay using various payment methods, including all major credit and debit cards. The system ensures secure transactions and reliable delivery within 3 hours in select cities.Local SEO & City-Based Targeting
To help Just Bake expand its presence, we implemented a location-based SEO strategy, optimizing content for all cities where the brand operates. Specific landing pages were created for each city (e.g., Cake Delivery in Bangalore, Cake Delivery in Hyderabad), boosting visibility and driving more local traffic. This approach significantly increased order volume in cities like Bangalore, Hyderabad, and Mangalore.Impact
Growth in Online Orders
The newly designed website and seamless ordering system resulted in an 85% increase in online orders. Customers appreciated the convenience of customizing cakes online, and the fast delivery services across multiple cities further boosted customer satisfaction.
Increased Customer Engagement
By enhancing the user experience and offering a personalized touch to every order, Just Bake saw a 50% increase in new customer sign-ups. Features like photo cakes and shape cakes allowed customers to tailor their orders for special occasions, leading to greater engagement.
Revenue Boost Through Local SEO
The local SEO strategy helped Just Bake penetrate new markets and reach a broader audience. Monthly revenue grew by 60%, driven by increased orders from tier-2 and tier-3 cities where the demand for online cake delivery was rising.