Hubble
Hubble operates in a unique market space, offering its users instant discounts on 100+ top brands, both online and offline. Through Hubble’s platform, users can effortlessly save on their purchases across a plethora of categories including groceries, fashion, travel, and more. Within six months post-launch, Hubble had already registered 1,00,000 users who saved Crores of Rs.
Campaign
App Downloads – Indiawide
Industry
Finance
Key Growth Levers
Meta Ads agency | Google Ads agency
Within 9 Months Of Launch, Here Were Our Results
App Downloads
Average cost per Install
CPI Reduced Since Launch
Key Challenges
Here's How We Did It!
Being a pioneer in its domain, Hubble had no prior market playbook to follow. The primary challenge was to establish a clear brand positioning and to pinpoint the right target audience while ensuring a seamless user acquisition journey.
Message & Creative Testing
Experimented with various messaging and creative hooks to identify what resonated most with potential users. This data-driven approach helped in crystallizing Hubble’s brand positioning and refining content across all channels.
Audience Testing Across Channels
Conducted extensive audience testing to discern the right personas to target. This involved evaluating different customer segments across various channels to optimize the targeting strategy.
Continuous Optimization & Scaling
Post-PMF and funding, the focus shifted towards scaling the campaigns. Continuous creative testing and Conversion Rate Optimization (CRO) strategies were employed to optimize the campaigns further, ensuring a lower CPI and higher engagement.
Impact
Achieved 5L+ App Downloads
The collaboration between Intent Farm and Hubble demonstrates the power of a data-driven, agile approach in navigating the challenging waters of a new market space. It underscores the significance of continuous learning, adapting to find the right playbook for scaling.
Installs & CPI
Achieved 5L+ app downloads within a span of nine months, at a CPI of INR 30. We also successfully kept bringing CPI down to get to a minimum of INR 14 per install during the festive season.
Strong Foundation
Streamlined brand messaging and target audience identification that underpinned the successful scaling of campaigns post-funding.