Brick Canvas
For over 12 years, Brick Canvas has been a sanctuary for self-care, wellness, and rejuvenation. Nestled in the heart of serenity, Brick Canvas invites you to embark on a holistic wellness journey that nurtures the mind, body, and spirit. Offering a wide array of services from yoga classes to spa treatments, salon services, and café experiences, Brick Canvas is dedicated to bringing balance and joy to your life. With thoughtfully curated $12 workshops and classes, our goal is to foster personal growth and a renewed sense of well-being for every guest.
Campaign
Website Development & Digital Transformation – Elevating the Wellness Experience
Industry
Wellness & Self-Care
Key Growth Levers
Custom Website Design | UX/UI Optimization | Online Class Booking & Client Portal
Here are our Results
Increase in Online Bookings
Monthly New Members
Increase in Website Traffic
Key Challenges
Here’s How We Did It!
Brick Canvas, a well-established wellness hub, needed a website that reflected their serene and nurturing environment. The challenge was to create an intuitive platform that could seamlessly showcase their diverse offerings—from yoga and wellness workshops to salon and spa services—all under one roof. Our mission was to develop a user-friendly, engaging, and visually soothing website that would not only attract new clients but also enhance the experience for returning members.
Website Structure & Design
We designed a modern, clean, and inviting website that perfectly embodied the Brick Canvas ethos of self-care and rejuvenation. The website was structured to guide visitors effortlessly through the various services, with dedicated sections for yoga, the spa, salon, and café. We ensured that the design remained consistent with the brand’s peaceful and nurturing environment by using calming colors, soothing imagery, and a minimalist approach. Each page was designed to encourage exploration and provide a seamless user experience.
Online Booking & Client Portal
To simplify the wellness journey, we integrated an advanced online booking system that allowed clients to effortlessly schedule yoga classes, salon appointments, and spa treatments. The client portal featured personalized dashboards where users could manage appointments, view schedules, and access wellness resources. This functionality made it easier for customers to engage with Brick Canvas services while ensuring operational efficiency.
SEO & Content Strategy
The website was optimized for SEO with a strong focus on wellness-related keywords such as “yoga classes,” “holistic spa treatments,” and “personal wellness workshops.” We developed a content strategy that included wellness blog articles, tips for self-care, and expert advice, driving organic traffic to the site. This not only improved search engine rankings but also solidified Brick Canvas as a thought leader in the wellness industry.
Impact
Showcasing Expertise & Leadership
We crafted dedicated sections to highlight Brick Canvas’ leadership in the wellness space, emphasizing their 12 years of experience and commitment to community well-being. The site showcased the unique range of services—yoga, spa, salon, and café—ensuring visitors understood the holistic approach Brick Canvas offers to personal growth and wellness. A “Join Our Community” section was added, inviting clients to become part of the wellness journey through memberships and workshops.
Impact on Brand Perception
By reinforcing Brick Canvas’ commitment to wellness and self-care, the new website strengthened the brand’s presence as a trusted leader in the wellness industry. Engagement across services increased by 35%, with clients exploring and booking multiple services through the newly designed platform.
Through this digital transformation, Brick Canvas successfully created an online environment that reflected the serenity and balance of their physical space. The website became an essential tool in continuing to provide exceptional wellness experiences for their growing community.
ROAS Impact
Overall, we saw a growth of 30% on RoAS and 45% increase in paid search impressions, within the first 4 months. In 8 months – we were able to increase Paid Search Revenue by 45% while also improving ROAS.
