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Fintech App

Fintech App UI/UX Guidelines: Behavioral Model for Financial App

What is a good design?

Discovering new methods of finance and banking requires a certain amount of learning for both the user and the company, so delivering these services needs a user-friendly design. Without it, users aren’t likely to start using the Fintech App and will actually turn away future clients. Understand the customer, realize the problems and create their experience. The best FinTech app continually listen and adapt to feedback from users, which is part of any design process.

Design Principle 1

Align with a moment of Need.

Once you’ve identified a specific moment of need that your product solves, make sure that it’s easy for users to quickly understand what your product does and give them a clear next step to complete

Design Principle 2

Reminders and alerts need to be “smart”.

As financial management moves into a digital environment, the loss of physical cues or in-person interactions makes it easier to overlook financial tasks. Leveraging features such as real-time notifications and reminders has been shown to keep finances top of mind and boost financial health. However, these features must be well-timed, vivid and well-structured: grabbing people’s attention at the moment when they can take action, and ideally providing a channel to complete the action.

If you are sending an alert that may raise concerns (e.g., account privacy or security issue), share a concrete next step (e.g., verify this purchase, change your password) and make it easy for the user to contact you with questions.

Design Principle 3

Interrupt the habit and redirect attention.

People tend to believe it’s harder to switch to a new technology than it actually is. Reduce the misperception by helping people navigate one-time administrative hassles such as registration and account authentication. Having support available to troubleshoot can help alleviate anxiety. Don’t put the burden on your user by asking them to establish new habits or actively spot opportunities to continue using your service.

Understanding users — Users play an important role that will make or break an app. A user will not spend more than 3 minutes on any page that he finds a little complex. We all are living in a world with tons of options for the same product that we want. So for that User personas are important that help us to set a goal of what user actually needs and how we can implement that.

Standing Out

  • Users are searching for apps that have new features and easy to use.
  • Notification are easy to find.
  • Micro-interaction that are user friendly.
  • Better UX than competitors.
  • Clear CTAs and not so complex user interface.


  • We can use notifications that address the user with his name by which a bond of trust creates and also the user feels friendly when interacting with the app.
  • We may not notice generic communications, but when it seems like someone put extra effort into reaching out, or when we know that someone is waiting for our reply, we’re more likely to pay attention and respond. Even if we don’t know the sender personally, including visuals like a photograph or personal details can invoke a response.
  • Ex. Hi Aditya, your payment is pending ….
  • Using a personal, casual style where appropriate and acceptable (authoritative tone may be more appropriate in some instances, such as official notices)

Building Trust

  • User psychology tend to trust the one with lots of experience and strong running years, but they also tend to trust those who give them exact details about the transactions, the process time, the current stage etc.
  • More details but in a minimal way.

Explain why you collect data?

Part of understanding security is explaining why things are the way they are and answering questions. Collecting data also aids in troubleshooting problems and concerns about the platform. Credit card information usually needs a home address, security codes, and correct names, so filling in a form may be tedious to input all these details. But as part of making an app more efficient is streamlining this process and having a database where it saves this user information so it may check out quicker.

Visualize Information

Information is received in many ways, but the quickest way to sent the most information is through visuals. People understand more through diagrams and photos, which ties into FinTech app designs. FinTech UI design focus on creating logos and icons on an application that are easy to understand. Simplifying “your account” with an icon will simplify the app and create an overall better experience for the user.


Apps have become almost synonymous with the word fun because apps are a quick way of doing everyday tasks. Having logos and icons and colorful images enforces the fact that users are drawn to the fun. Gamification of simple tasks like loading screens and verification prompts have made the processes easier and fun to use. For example, putting a puzzle piece to solve a captcha makes the experience more fun than a chore.

Color Palette

Fintech App

Color pallets are more than just visuals, they represent certain types of information.

In the context of finance, the colors red and green represent buy and sell,

and if your palette drowns out these colors, information is lost.

Paypal’s color palette of white and blue are easy to differentiate other colors from buttons

and icons as well as transaction information.

Right Font matters

Going along with UI design and colors, the font is also important. Being readable and understandable is important for FinTech app as the fine print and conditions are necessary for completing transactions.

For example,

PayPal uses a clear font in a darker color to make sure the information is easily read and not missed.

User’s Language

The goal of creating FinTech app is for the user to utilize the service efficiently and easily. That also includes simplifying terms and processes for them to understand at the most basic level.

For example,

Paypal has several prompts when making a transaction to explain how it works and what the requirements and restrictions are.

They present it in layman’s terms so that the user may understand fully

why there is a transaction fee and things like that.

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