Envi Salon
Established in 2004, Envi Salon represents a culmination of years of dedicated preparation and experience, offering clients exceptional salon services on both high streets and in major malls. Under the visionary leadership of Mr. Rajesh Kant and Mrs. Renu Kant, Envi has evolved from the brand “Exquise” into the distinguished “Envi,” gaining recognition across the beauty industry. Our team of expert stylists and beauty professionals consistently stay updated with the latest trends to deliver an unmatched experience. At Envi, we believe in providing every client with an individualised experience, ensuring that your first visit will inspire many returns.
Campaign
Website Development & Digital Transformation – Enhancing Brand Experience
Industry
Salon and Beauty Services
Key Growth Levers
Custom Website Design | UX/UI Optimization | Online Booking & Client Management Integration
Here are our Results
Online Appointments a Month
Monthly Repeat Clients
Increase in Website Visits
Key Challenges
Here’s How We Did It!
One of the earliest Indian eCommerce brands, they started operations across the Globe 18 years back. Over the years, their campaign performances & brand visibility started stagnating and they started losing share to new eCommerce brands.Can we revive the brand’s growth story across the globe? With focus on Search Marketing, we were tasked to regaining market share and setting the brand on a long term growth trajectory.
Website Structure & Design
We crafted a sleek and dynamic website that embodied Envi Salon’s commitment to beauty, individuality, and customer satisfaction. The design featured a modern and intuitive interface, enabling clients to easily navigate through services, book appointments, and explore the salon’s offerings. Each page highlighted the salon’s rich history, diverse service offerings, and customer-centric approach, ensuring the site’s aesthetic matched the prestigious nature of the brand.
Online Booking & Client Management
Our team integrated a state-of-the-art online booking system, allowing clients to schedule appointments seamlessly. Customers could easily select their preferred location, service, and stylist. The integration included features such as appointment reminders and a personalized customer dashboard, improving both customer experience and operational efficiency.
SEO & Content Strategy
We optimized the website for search engines by focusing on keywords related to beauty services, hair styling, and salon trends. By strategically placing keywords such as “inclusive beauty” and “professional beauty services,” we ensured that the website would rank higher on search engines, driving organic traffic. A dedicated blog section was also introduced, highlighting the latest beauty trends and expert advice from Envi’s skilled professionals.
Impact
Transforming the Salon Experience Online
Through the development of a customer-focused website, Envi Salon saw substantial improvements in online engagement and bookings. The site became an essential tool for both attracting new clients and retaining existing ones, thanks to its clean design and user-friendly interface.
Direct Impact
The revamped website resulted in a 140% increase in online bookings and over 50+ monthly repeat clients. The streamlined booking process and improved customer experience led to an increase in client retention and satisfaction.
Impact on Brand Perception
By highlighting their 20 years of industry experience, professional expertise, and unwavering commitment to quality, Envi Salon’s new website reinforced their brand’s position as a leader in the beauty industry. Client engagement increased by 30%, and the website became a critical part of Envi’s digital strategy.
