Nirogam

A Global Ayurveda brand started in the early years of the internet, this brand has loyal customers across 170+ countries. They have successfully created market leading products for curing chronic lifestyle issues like high BP, PCoS and 10 other lifestyle disorders.

Campaign

Lead Generation – Worldwide

Industry

Ayurveda – Indian Healthcare Science

Key Growth Levers

Google Ads agency | Google SEO Services

Here Are Our Results

0
%+

Revenue Increase

0
%

Reduction in Acquisition Cost

0
%

Increase in Search Visibility

Key Challenges

Here’s How We Did It!

One of the earliest Indian eCommerce brands, they started operations across the Globe 18 years back. Over the years, their campaign performances & brand visibility started stagnating and they started losing share to new eCommerce brands.Can we revive the brand’s growth story across the globe? With focus on Search Marketing, we were tasked to regaining market share and setting the brand on a long term growth trajectory.

Shopping Feed Optimisation

We started optimising the Shopping feed across each of the target countries and then setup clear campaign structures that could scale specific product portfolios. We optimised each product feed across 17 parameters to help Google show our products for relevant searches ONLY.

Campaign Structures

As an eCommerce brand, more often than not – Shopping campaigns are more successful than Search campaigns. However, the brand was spending 60% of the total monthly budget on Search campaigns. As the Shopping campaigns scaled and improved in ROAS – we focussed the Search campaigns to only specific use-cases.

Search Engine Optimisation

Given it was a slightly old website – it was not conforming to the latest standards of Google algorithms. Specially on the content and technical SEO fronts. The old content was plagued with keyword stuffing and fairly non-engaging writing. The bounce rates and page dwell time were really poor.
Our SEO plans focussed on completely overhauling the brand’s existing content. We redefined their tone of voice and content plan to improve website engagement significantly.

Impact

65% Growth in Revenue

With a clear understanding of the latest Google algorithms, we were able to revamp the overall Search marketing plan of the brand. Across paid and organic search, we saw 65% growth in revenue with 23% lower CAC.

Scale Impact

We saw 40% increase in organic traffic (at high scale) in 8 months and almost 4X better website engagement metrics.

ROAS Impact

Overall, we saw a growth of 30% on RoAS and 45% increase in paid search impressions, within the first 4 months. In 8 months – we were able to increase Paid Search Revenue by 45% while also improving ROAS.