Avitri Bikes
Avitri Bikes With a vision to promote eco-friendly transportation and help riders explore the world with a minimal carbon footprint, Avitri Bikes was ready for substantial growth. Offering bikes with top-tier graphics, premium components, and customizability at no extra charge, Avitri wanted to amplify its presence and reach more adventure-seekers. Their goal was to cross significant revenue milestones within 2 years. With an existing customer base, they sought to expand into newer markets and establish a robust online presence to drive this growth.
Campaign
Website Development & Optimization – Global Expansion
Industry
Bicycle Manufacturing
Key Growth Levers
Custom Website Development | UX/UI Optimization | SEO Integration
Here are our Results
Increase in Website Traffic
Monthly International Orders
Increase in Overall Inquiries
Key Challenges
Here’s How We Did It!
With a limited online presence outside of their current customer base, Avitri Bikes needed a fresh, engaging website that could resonate with global audiences and cater to customers in new regions. The goal was to enhance user experience and increase inquiries through a seamless and optimized platform.
Bicycles are a highly customizable product, which adds complexity to the purchasing process.We helped them ensure that potential buyers can easily customize their bike, explore their options, and check out efficiently while maintaining a user-friendly experience.
Website Structure & Design
We developed a highly responsive and visually appealing website with a focus on user experience and customer interaction. The website featured industry-specific product pages that highlighted Avitri’s best-selling bikes, premium components, and customizations. Each page was optimized for clarity, ensuring that customers could easily navigate through their options.
The website design was clean, modern, and mobile-responsive, catering to different screen sizes to enhance the shopping experience on both desktop and mobile.
SEO & Content Strategy
Over the first three months, we conducted comprehensive keyword research and implemented SEO best practices. This helped improve Avitri’s search engine rankings, driving organic traffic from key regions across the globe. High-quality blog content about eco-friendly biking, customer stories, and bike maintenance tips were also incorporated to boost engagement and brand trust. Each content piece was optimized with relevant keywords, driving organic growth.
Custom Bike Configuration Tool
To tackle the complexity of custom bike orders, we integrated a bike configuration tool that allowed customers to choose different options such as frame size, bike type, color, and components. The intuitive design of the tool ensured that users could visualize their bike before finalizing their purchase.
Impact
Moving Fast and Efficiently
By focusing on website design and a customer-centric approach, Avitri Bikes started seeing immediate positive impacts within 6 months. The website development ensured that Avitri was set for continuous growth in online orders and customer inquiries, with room for scaling as they entered new markets.
Impact on Direct & Organic Traffic
The strategic focus on SEO and content generation had a lasting effect on Avitri’s website performance. We observed a 20% month-over-month growth in direct and organic traffic from the target regions, further solidifying Avitri’s brand presence and driving sustained traffic.
Direct Impact
The newly designed website resulted in a significant increase in international orders, reaching 30+ per month from targeted regions. Each customized bike purchase was valued significantly higher, making it a promising start for Avitri’s online sales expansion.
With the optimized checkout system and bike customization tool, the customer experience was greatly enhanced, reducing cart abandonment and improving order conversion rates.
